All-inclusive FITNESS
With 140 studios and over 470,000 members, “all inclusive Fitness” (AI FITNESS) is one of the leading fitness providers in the German premium value segment. In keeping with its brand name, all inclusive Fitness offers access to a
holistic fitness and wellness experience – with the clear mission of making fitness and
well-being an integral part of the lives of an ever-increasing number of
people.
The studios are characterised by exceptional value for money, state-of-the-art equipment and a diverse and innovative range of fitness programmes. In February 2025, the studios of the jumpers fitness and all inclusive Fitness brands, as well as the holding company BestFit Group, were brought together under the all inclusive Fitness brand.
140 studios in Germany / 470,000 members
AI Fitness offers a comprehensive range of services based on the “all-inclusive”. In addition to a wide range of training options (endurance, functional training, free weights, circuit training), this includes personal trainers, nutritional advice and body composition assessments. As part of this philosophy, AI Fitness has entered into a partnership with HYROX and offers exclusive HYROX areas in many studios, featuring equipment such as power sleds and wall balls, to take training to the next level.
Partnership between hotelsINshape × all inclusive Fitness × Partner Hotel
Advent Prize Draw 2025
Concept & Format
In December 2025, we’re launching a joint Instagram competition as a co-authored post between all inclusive Fitness, hotelsINshape and a selected partner hotel from our portfolio. The prize: an exclusive short break at one of the hotelsINshape properties – an experience combining fitness, wellness and modern cuisine.
Cross-media support
The competition is not only being run on social media, but is also being promoted across all relevant channels:
- Instagram (co-authored post): Maximum reach and visibility thanks to the combined community of all three partners (AI FITNESS, HIS and the partner hotel).
- Blog post on the AI FITNESS Gym Magazine about the partner hotel & HIS. This is a section of the AI FITNESS website. The website and new articles are also always posted on Instagram and Pinterest.
- Newsletter: Announcement of the Christmas/Advent prize draw via the AI Fitness newsletter, with a brief description of the main prizes.
- In-club media from All Inclusive Fitness: Advertising via digital display screens and TV monitors in all gyms (currently > 140 locations).
Links to topics and trends
The competition draws on the latest fitness and lifestyle trends at AI Studios – yoga, longevity and HYROX – and combines them with hotelsINshape’s expertise in holidays and retreats. This creates a perfect match for both communities: active members from the studios and fitness- and health-conscious travellers from our network.
Added value for all partners
- All-inclusive fitness: Content with a lifestyle element, strengthening community ties, and a positive brand experience through travel-related benefits.
- Partner hotel: Exclusive presentation to a sporty, active target audience; direct reach within a highly relevant context.
- hotelsINshape: A high-reach campaign, building a community through a joint social media presence and cross-media placement.
Timing
Timing
- Start date, duration and how it works are all covered by All Inclusive Fitness
all inclusive FITNESS is looking for a suitable partner hotel from the hotelsINshape portfolio to take part in the 2025 Advent prize draw as an exclusive partner. The prize should comprise a two-night stay for two people, including meals and free access to the hotel’s fitness and yoga facilities and the associated programmes.
Media specifications for all-inclusive FITNESS
Newsletter performance Average open rate of 40%
Instagram (ai_fitness_de) currently 99,600 followers (98.7% in Germany)
5,114,527 views between 25 July and 23 August 2025
Conclusion
Following the brand consolidation (BestFit, jumpers, AI) and the acquisition of FIT STAR, AI Fitness is one of the fastest-growing chains in the premium-value segment: extensive reach in southern and western Germany, a young community (average age 33), a strong presence on Instagram and TikTok, and a clear advertising offering via in-club screens. Very exciting for partnerships in the fitness and lifestyle sector.