Strategic Fitness Consulting & Purchasing Benefits

Fitness and training areas are becoming increasingly important – but they do not fall within the traditional remit of the hotel industry. Hotels excel at creating atmosphere, hospitality and experiences. However, training facilities operate according to different rules: exercise logic, user behaviour, safety, training methodology, choice of equipment and energy flow.

For many guests, a modern fitness area has long been a crucial part of the hotel experience. It is used, evaluated, recommended – or ignored. This is precisely where our consultancy comes in: we help hotels to develop fitness and active lifestyle areas in such a way that they function effectively in day-to-day use, are in keeping with the quality of the establishment and make good financial sense in the long term.

Our strength lies where decisions are made in the training area: in functional planning, sensible equipment selection and the professional implementation of a space that guests intuitively understand and enjoy using.

We complement this world with expertise that is otherwise only found in professional training environments. Our aim is to strengthen hotels: through knowledge that ensures investments are targeted, enables well-thought-out spatial concepts and creates offerings that guests not only use, but love.

With our expert and co-founder Andreas Thurner, hotelsINshape possesses a level of expertise that is virtually unrivalled in the hospitality industry: real-world training experience, management of large fitness chains, planning & space planning, quality management, and economic and strategic thinking relating to modern fitness environments.

Anyone investing in the fitness sector needs someone who knows what guests really need – and what strengthens hotels in the long term.

A high-quality gym isn’t created by having ‘more equipment’, but by choosing the right equipment. This is precisely where our partner hotels benefit from our experience and network: thanks to our close ties with selected leading suppliers and brands, we can secure purchasing advantages when it comes to fit-out and equipment – whilst ensuring that investments do not end up being mere showpieces, but deliver genuine quality of use.

These benefits extend to a range of high-quality suppliers, including those specialising in planning, visualisation, fit-out & studio equipment, fitness machines & functional equipment as well as diagnostic and performance solutions. The decisive factor here is not just the price, but above all the confidence in the selection: which brands are suitable in the long term? Which systems are robust, easy to maintain and practical for hotel operations? And which equipment meets your guests’ expectations?

The result is a fitness area that blends seamlessly into your hotel – and is not only noticed by guests, but actually used by them.

We would be happy to discuss your project with you, with no obligation, and provide an initial assessment of its potential, scope and the most sensible next steps.