The hotelsINshape quality mark
Visible. Reliable. For hotels that take training seriously.
Many hotels these days talk about fitness, health and exercise. But only a few deliver it to a standard that discerning guests can truly appreciate – in the gym, in the range of activities on offer and throughout the entire experience. This is precisely what the hotelsINshape quality seal stands for: as a guide for people who do not regard an active lifestyle as an extra, but as an integral part of their travels.
The seal is not a marketing label. It is a visible promise of quality: Here, training, fitness and an active lifestyle are taken seriously – professionally, in keeping with the times and to a standard that befits the hotel.
Why a quality mark is crucial today
Active Lifestyle is a rapidly growing market – and, at the same time, a sector where many claims are made. A ‘fitness room’ can mean anything: from a small basement room with two pieces of kit to a fully-fledged training facility. For guests, this distinction often only becomes apparent once they have already checked in.
The quality seal provides clarity beforehand. It reduces uncertainty, builds trust and helps position your hotel as a genuine destination for fitness, yoga and regeneration – before the first click to book is made.
What the quality mark stands for
The hotelsINshape quality seal distinguishes hotels that offer professional and contemporary facilities in the area of active lifestyles. It stands for:
- • a standard of training that goes beyond ‘basic facilities’
- • modern and practical concepts for equipment and space
- • a range of services that guests not only notice but actually use
- • a standard of quality that suits active target groups
In short: a hotel where exercise isn’t just for show, but the norm.
How your hotel benefits
The seal works on several levels – visibly, measurably and in the long term:
Trust at first glance
Guests recognise immediately: this establishment suits me – and my everyday life.
Stronger positioning in the active lifestyle segment
The seal helps you stand out from run-of-the-mill offerings without having to shout louder.
Better communication across all channels
Whether on your website, in brochures, on social media or on your service pages: the seal makes your quality promise immediately tangible.
Greater relevance for the right target audience
Guests who are actively seeking fitness, yoga and relaxation will feel immediately drawn to it.
Use in your hotel communications
Partner hotels can use the quality seal in their communications – as a visible sign of certified training quality. For example:
- • on the hotel website (Fitness / Active Lifestyle / Offers)
- • in brochures and guest information
- • on social media and in campaigns
- • in mailings, promotional pages and sales materials
This turns a good offer into a clear message that is immediately understood.
Only hotels that meet our quality criteria are awarded the hotelsINshape quality seal.
It stands for verified training quality, modern facilities and a professional range of services in the areas of fitness, yoga and health.
The seal builds trust, strengthens your brand and immediately signals to guests:
Here, I can train – and recharge – to the highest standard.
For use on your website, in brochures and across all your hotel communications.
Getting in touch & booking an appointment
If you would like to use the quality mark for your hotel, we would be happy to discuss briefly whether your offering meets the criteria and what the next steps should be.
Andreas Thurner, CEO & Founder
andreas.thurner@hotelsinshape.com
Telephone +43 664 2868910
